The Science

Below are a few of the brilliant studies that describe approaches that we’ve woven into your MotiSpark adventures. 

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SHORT VIDEOS SUBCONSCIOUSLY FIX APPETITE

Oxford Published Trial Report: Short visual sequences trigger healthier eating choices.




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WATCHING CAT VIDEOS CALMS PEOPLE

Viewing cute images promotes careful behavior and narrows attentional focus




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PERSONALIZED IMAGES = POWER

People who look at a personal photo of their goals save more money.  And, seeing an aged photo of self powers future-oriented savings.



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COMPUTER-BASED MOTIVATIONAL INTERVIEWS CAN WORK

College students drank less after answering open-ended app-based motivational interview questions.




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SEEING YOURSELF MOVE = YOU MOVE MORE

Watching an avatar of yourself exercise and choose healthy foods makes you do more of the same in the real world.



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IMAGINATION IS CRAZY POWERFUL

You can increase your muscle mass by 13.5% through imaginary workouts alone.




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PERSONALIZED VIDEOS CAN TRIGGER LIFE-CHANGING AHA MOMENT

Personalized simulated video of a heart attack & repercussions on family results in significant long-term smoking cessation. 




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SIMPLE VISUAL PRACTICE QUICKLY CHANGES BEHAVIORS

To help alcoholics drink less, this game has them practice pushing away drinks.




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EMOTIONAL APPEAL TRIGGERS ACTION

Beautiful video that shows that to provoke action, wrap facts into a story. People donate more to stories of individual children.



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THE POWER FROM OF YEARS OF SPORTS RESEARCH

Sport psychologists successfully use a variety of cognitive practices like visualization, implicit priming & pre-loading.



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MOBILE BASED CBT IMPROVES OUTCOMES

Mobile based cognitive behavioral therapy apps improve outcomes. (*But, unfriendly/boring design has made them go unused.)




FEELING THAT TRIGGERS HEALING

Triggering a feeling of awe reduces harmful inflammation