Hello! I'm Ariel McNichol

I'm a product designer & entrepreneur creating products that make you feel good   inspire awe shift your mindset help you sleep solve problems built empathy improve health outcomes

Need, the energizing mother of invention

The story behind my last startup

A few years ago, I created a series of prototypes to see if I could use the design hooks that make us love checking our phones with behavioral planning and personalized visual nudges in order to help me & loved ones. After the stitched together platform that helped people identity motivators and action plans and to get always new personalized timely videos worked so well, a company was born.

Here's a promo I made of myself during the bootstrapped days of MotiSpark. I am so thankful that we were able to monetize our platform as an add-on service for healthcare providers that inspired diverse patients in 7 states to attend 4 times as many billable events.


Fotios Konstantinidis
Fotios KonstantinidisSenior Director - Innovation and Strategic Partnerships Visa
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“Ariel is one of the few people that possesses all qualities that lead to success in the business world: Creativity, tenacity, persistence, professionalism, business acumen and above all integrity. She is amazing in her creative work and vision, product management and presentations to investors and clients. She always goes above and beyond on what is required to make her company successful and profitable.”
Eva Eilenberg
Eva EilenbergLegal IT expert, worked with Ariel at 2 companies
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“Ariel is a brilliant dynamo. Her piercing intelligence and visionary creativity, combined with her “Energizer Bunny” drive and unstoppable passion for technology, make her an asset to any enterprise and an absolute delight to work with...I trust her instincts, her sensibility, her skills and talents, as well as her ability to work harder—and smarter—than just about anyone I know.”
 Deena Varshavskaya
Deena VarshavskayaFounder and CEO of Wanelo
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“Ariel is phenomenal at getting things done. She is incredibly creative, yet extremely focused on execution. She is able to bridge the gap between highly conceptual and abstract ideas and practical outputs...”

Work sample requests

Please reach out via email or LinkedIn and let me know what type of work you'd like to see. Product roadmaps, lo-fi wireframes, personas, journey maps, prototypes, videos, dashboards, data visualizations, written work (research reports, grant proposals, business plans, press releases, epics, features, acceptance criteria +)


Design Thinking

Decades of experience facilitating innovation through qualitative & quantitative analysis, interviews, and prototyping

Set teams up for success

I love building happy, highly productive teams and ensuring that BD, engineering, R&D, creative & marketing are in harmony

Action oriented creative

My drive to find solutions makes me happy to wear whatever hat is needed to make successful solutions & I've mastered a lot of tools

Beyond work

I am a mom of 2 bi-lingual boys and 2 dogs. I grew-up in Laurel Cyn raised by a single mom who started multiple unusual businesses. Today, my teenager tries desperately to fend off my questions about what's cool. My 12 year old still lets me exploit his cuteness like in the videos I made of him right before Covid lockdown (pre-masks) as part of a sales/feasibility test with a Medicare provider. It made people feel better, got us a new customer and gave my son a sense of mastery during a time when everything seems out of control, hurray!

I love to geek out on behavioral economics, pop-neuroscience, social psychology & trying to figure out how to make the power of stories into therapy. I fear climate change...but hold strong with belief in human innovation.

What are you feeling right now?

I'd love to know!
Can you think about the last time you felt proud of yourself? If you had to pick why, was it because you felt smart, talented, helpful or strong?
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